Marketing is a core area of study within Emory University's esteemed Goizueta Business School in Atlanta, Georgia. Students engage with marketing principles and practices as a major within the undergraduate BBA program and through significant concentrations in various graduate degrees, including the MBA and PhD. The program emphasizes a blend of rigorous academic theory and practical, data-driven application, covering essential concepts alongside emerging trends like digital marketing and analytics. Leveraging its location in a major business hub, the school provides valuable industry connections and experiential learning opportunities, preparing graduates for dynamic careers within a highly-regarded business education environment.
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Emory University is a private research university in Atlanta, Georgia. Founded in 1836 as Emory College by the Methodist Episcopal Church, Emory is the oldest private university in Georgia. The university has nine academic divisions: Emory College of Arts and Sciences, Oxford College, Goizueta Business School, Laney Graduate School, School of Law, School of Medicine, Nell Hodgson Woodruff School of Nursing, Rollins School of Public Health, and the Candler School of Theology. Emory University students come from all 50 states, the District of Columbia, five territories of the United States, and over 100 foreign countries.