The University of Connecticut (UConn) is a public land-grant research university system whose main campus is in Storrs, Connecticut. It was founded in 1881 as the Storrs Agricultural School, named after two brothers who donated the land for the school. In 1893, the school became a public land grant college, becoming the University of Connecticut in 1939. Over the following decade, social work, nursing and graduate programs were established, while the schools of law and pharmacy were also absorbed into the university. During the 1960s, UConn Health was established for new medical and dental schools. UConn is accredited by the New England Commission of Higher Education.
Marketing at the University of Connecticut is a key area of study within the AACSB-accredited School of Business, offering comprehensive programs at both the undergraduate and graduate levels. Students pursuing a BSBA concentration or an MBA concentration in Marketing gain a strong foundation in core concepts like consumer behavior and strategy, with opportunities to specialize in areas such as digital marketing, professional sales, or social responsibility. The curriculum integrates academic research with significant experiential learning, preparing students for real-world challenges through projects and industry engagement. Faculty are active researchers, bringing current insights into the classroom. Strong connections with industry partners provide valuable internships and career opportunities, contributing to the program's recognition among the top marketing programs nationally.
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