The Marketing Department at Texas State University, located in San Marcos, Texas, is a vital part of the esteemed McCoy College of Business, dedicated to preparing students for successful careers in the evolving marketing landscape. It offers a Bachelor of Business Administration with options like Professional Sales and Services Marketing concentrations, and a Master of Science in Marketing Research and Analysis focusing on data analytics. The curriculum blends core marketing principles with a strong emphasis on experiential learning through internships and real-world projects. Faculty bring valuable industry experience, providing practical insights. The department and the McCoy College of Business hold the prestigious AACSB International accreditation, ensuring a high-quality, relevant education that equips graduates with the skills needed for diverse roles in the field.
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Set along the scenic San Marcos River, Texas State University offers a vibrant campus experience in the Texas Hill Country. Holding a notable national and global position, its welcoming atmosphere combines natural beauty with academic focus and modern facilities.