Alison Adcock

Alison Adcock's work is a beacon for progress in the field of cognitive neuroscience, where she serves as an associate professor of psychiatry and behavioral sciences at Duke University. At the forefront of her research is the innovative use of neurofeedback techniques, which she and her team at the Cognitive Neuroscience Center employ to enhance motivation and performance across a range of tasks. Her pioneering approach involves the use of functional magnetic resonance imaging (fMRI) to monitor brain activity, allowing participants to engage with motivational thoughts or images that activate specific brain regions linked to reward and motivation.

Under Alison's leadership, the research team is dedicated to exploring how these neurofeedback methods can be harnessed to help individuals develop more effective self-motivational strategies. By encouraging participants to stimulate targeted brain areas, her work aims to improve outcomes in various aspects of life, from personal growth to professional achievement. This research holds the potential to revolutionize how people understand and harness their own motivational processes, offering new pathways to personal and professional development.

Alison's research interests are deeply rooted in the intersection of motivation, neurofeedback, and cognitive neuroscience. Her work not only advances scientific understanding but also has practical implications for enhancing human performance and well-being. Through her innovative studies, she continues to contribute significantly to the field, inspiring both her peers and the next generation of neuroscientists.

In addition to her research, Alison is committed to fostering an environment of collaboration and learning at Duke University. Her dedication to teaching and mentoring is evident in her engagement with students and colleagues, as she encourages them to explore the vast potential of cognitive neuroscience. Her contributions to the academic community are marked by her passion for discovery and her unwavering commitment to advancing the science of motivation and behavior.